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Meta Tag: Pengertian dan Contohnya pada Website

Ketika Anda yang berselancar di mesin pencari seperti Google, maka \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\npada hasil pencarian akan terlihat deskripsi singkat pada setiap link \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nwebsite yang tampil. Deskripsi yang menarik akan membuat calon \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\npengunjung untuk masuk ke situs website tersebut. Search Engine \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmengambil informasi meta tag pada sebuah halaman website dan \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmenampilkannya di list pencarian. Lalu apa itu meta tag? berikut ini penjelasan singkatnya.

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Pengertian Meta Tag

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Tag <meta> mendefinisikan metadata tentang dokumen HTML. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nMetadata tidak akan ditampilkan di halaman, tetapi dapat diolah oleh \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmesin. Metadata digunakan oleh browser (bagaimana menampilkan konten \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\natau memuat ulang halaman), mesin pencari (kata kunci), dan layanan web \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nlainnya.

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Meta Tag juga merupakan tag HTML yang mendeskripsikan secara singkat,\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n isi dari sebuah halaman website. Meta Tag memberikan informasi kepada \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nsearch engine tentang deskripsi halaman website Anda. Beberapa tag \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\npenting untuk SEO, itulah mengapa banyak penulis cukup memperhatikan \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmeta tag ini untuk optimasi situs web mereka agar mendapat peringkat \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nyang baik di search engine.

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Meskipun bukan satu satunya faktor penentu peringkat di Search \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nEngine, namun menggunakan meta tag yang tepat adalah cara terbaik untuk \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nberkomunikasi dengan mesin pencari. Meta tag terdiri dari tiga jenis, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nyaitu meta title, meta description, dan meta keyword.

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Meta Title

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Meta title (disebut juga title tag) adalah elemen di bagian “head” \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ndokumen HTML yang mendefinisikan judul setiap halaman situs web.

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Fungsi Meta Title

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Meta title digunakan oleh browser web dan juga mesin pencari seperti \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nGoogle untuk menampilkan halaman web dalam hasil pencarian (SERP). Pada browser, Anda akan menemukannya di bagian atas browser.

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Sedangkan di mesin pencari, Anda akan menemukan meta title seperti \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\npada gambar di bawah ini. Meta title merupakan elemen yang cukup penting\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n bagi Google untuk menilai relevansi situs web untuk kueri penelusuran \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ntertentu.

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Contoh Code Meta Title

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Berikut ini code sample meta title pada sebuah website. Di dalam tag title, tuliskan secara singkat judul halaman website Anda.

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<head><title>Contoh Judul</title></head>

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Namun apabila Anda menggunakan Builder atau CMS dalam membuat \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nwebsite, pada umumnya akan disediakan fitur untuk mengatur meta title \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nsecara lebih mudah.

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Meta Title pada WordPress

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Bagi pengguna Content Management System seperti WordPress, Anda dapat\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n menggunakan Plugin yang memudahkan dalam pengaturan SEO, termasuk dalam\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n mengatur meta title. Plugin yang dapat digunakan misalnya All in One \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nSEO, namun Anda juga bisa menggunakan Plugin lain sejenis yang memiliki \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nfungsi yang sama.

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Meta Description

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Meta Description adalah atribut HTML yang memberikan ringkasan \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nsingkat dari halaman web. Pada mesin pencari seperti Google, meta \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ndeskripsi akan ditampilkan dalam hasil pencarian.

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Fungsi Meta Description

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Ketika calon pengunjung berselancar di mesin pencari seperti Google, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nMeta Description juga akan ditampilkan di hasil pencarian. Deskripsi \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nyang menarik dapat mempengaruhi calon pengunjung untuk masuk ke halaman \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nwebsite Anda. Kalimat deskripsi meta ini tidak perlu terlalu panjang, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nkarena Search Engine / Google biasanya memotong cuplikan menjadi kurang \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nlebih 155–160 karakter.

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Contoh Code Meta Description

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Berikut ini code sample meta description pada sebuah website. Pada \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nbagian description, Anda bisa menuliskan deskripsi singkat tentang \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nhalaman website Anda.

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<head><meta name=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"description\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" content=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Ini adalah contoh meta descriptions. Akan sering muncul di hasil pencarian.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"></head>

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Dan bila Anda menggunakan Builder atau CMS dalam membuat website, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmaka umumnya akan disediakan fitur untuk mengatur meta description ini.

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Meta Description pada WordPress

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Plugin yang dapat digunakan di WordPress misalnya All in One SEO, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nterdapat fitur untuk insert Meta Description. Berikut ini contoh setting\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n Meta Description pada Plugin tersebut:

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Meta Keywords

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Meta Keywords adalah jenis Meta Tag dalam HTML halaman web yang \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nmendeskripsikan konten situs web secara singkat dan ringkas. Umumnya \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nditulis dalam huruf kecil, dan dipisahkan dengan koma. Hal terpenting \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nyang harus dipastikan adalah kata kunci (meta keywords) yang Anda pilih \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nrelevan dengan halaman yang bersangkutan.

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Fungsi Meta Keywords

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Berfungsi untuk memberikan informasi beberapa kata kunci atau keywords yang relevan pada suatu halaman website.

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Contoh Code Meta Keywords

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Berikut ini sample code meta keywods. Pada bagian content, anda cukup\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n menginputkan keywods yang relevan dengan artikel atau konten halaman \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nwebsite Anda. Beberapa keywords dapat diinput dengan dipisahkan tanda \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nkoma.

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<meta name=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"keywords\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" content=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"seo, panduan seo, search engine optimisation, search engine optimization\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\">

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Seperti halnya Meta Title dan Meta Description, jika Anda menggunakan\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n Builder atau CMS dalam membuat website, umumnya juga akan disediakan \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nfitur untuk mengatur Meta Keywords secara lebih mudah.

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Meta Keywords pada WordPress

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Seperti halnya Meta Description, pada WordPress yg menggunakan plugin\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n All in One SEO juga terdapat fitur untuk insert Meta Keywods. Anda juga\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\r\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n bisa menggunakan jenis plugin yang lain sesuai dengan keperluan.

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Demikian panduan terkait meta tag, engertian meta tag dan contoh penggunaannya pada website, semoga bermanfaat!